Making your blog friendly for both Google and audience

How many times have you read a blog post because the title was just too enticing and so you were roped by the mere title? Or because it showed up on the first few results when you Googled something? How do they do it? It is after all the primary purpose of writing something – it reaches the masses and appeals within seconds.

While writing posts, it is important to keep in mind the factor that determines the appropriateness of your blog – anybody can write anything but that does not make it appropriate. To make it audience friendly, and to make them follow your post, you must not ever give up the element of professionalism – be it teenage-targeted music review or adult-targeted marriage counselling. Language, style and bluntness may differ but professionalism should stay intact. Quality assurance of course goes without saying is also another important factor.

If you’re aiming to be global, don’t forget that people matter and so you should do little things that can help your blog go from ‘good’ to ‘favourite’. An example would be the confusion regarding dates. Instead of shuffling between 11/7/11 and 7/11/11, write a simple 7th November, 11. Avoid using country specific abbreviations that can cause more confusion than serve the purpose. Pay attention to time zones as well. Bear in mind that if it is on the internet, it probably would be available all over the world so pay heed must to the language used and be more culturally aware.

Once you develop an audience friendly blog with the help of the above mentioned tips, it would hardly be of any use to anybody until it reaches the people. You can make sure that it does by using a few simple tips. The title is to a blog as a cover is to a book, or perhaps even more important. This is one factor that will rein in people so make it perfect. This undoubtedly is a tricky task, one that might cramp your creativity in the obsession to make your blog Google friendly, so try to strike a balance.

• Keep the title short and simple.

• Don’t give out too much information in the title alone.

• Keep it somewhat cryptic and yet interesting.

• Ask a question that you know people will want answered.

• Know that it is all a game of keywords for the Google robot – so avoid using extravagant and superfluous language that is unlikely to get searched. Use keywords like good, positive, fix, results instead.
• Optimize it – put keywords in the start of the title.

An SEO technique called keyword stuffing is both annoying and marked by Google to avoid, so there is no need to overuse keywords in your posts. Making it user as well as Google friendly is not entirely and necessarily mutually exclusive. Equilibrium is essential.

Author Bio:

Sasha Gibbs is a B2B wholesale trade and B2B marketing expert. She writes frequently on the topics related to Drop Shipping, distributors, wholesalers and trade suppliers.

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